Blog

Articles, insights, and updates from the team at OpenMedium.

Benefits of Hiring a Company to Maintain Your Website

Benefits of Hiring a Company to Maintain Your Website

Having a well-maintained website is vital for the success of any business. However, as a business owner, you may need help to allocate the time and resources required to update and maintain your website consistently. That's where hiring a professional website...

Tips on Choosing the Right Tag Management System

Tips on Choosing the Right Tag Management System

Tag management systems have become essential for businesses seeking to streamline their online operations and enhance data collection, analysis, and marketing efforts. However, with the plethora of available options, it can take time to determine which tag management...

Unlock the Power of UTM Parameters to Boost Marketing Performance

Unlock the Power of UTM Parameters to Boost Marketing Performance

What is UTM? UTM stands for Urchin Tracking Module. It is a simple and effective method for tracking the performance of your marketing efforts by incorporating UTM parameters into your link URLs. Leveraging UTM parameters in your links can help you obtain valuable...

Decoding the Target Audience in Media Planning

Decoding the Target Audience in Media Planning

Media planning is an essential part of any marketing and advertising strategy. Media planning involves analyzing data and understanding the target audience to create a plan that maximizes the reach and effectiveness of a campaign. Identifying the target audience is a...

Leveraging Data-Driven Analytics Planning for Success

Leveraging Data-Driven Analytics Planning for Success

The analytics planning process empowers businesses to make informed decisions and drive favorable results. In today's data-driven world, the ability to collect, analyze, and interpret data is essential for success. At its foundation, analytics planning involves...

Unveiling the 5 Key Stages of Project Management

Unveiling the 5 Key Stages of Project Management

Project management is a critical process that businesses employ to execute their projects successfully. Whether implementing new software, launching a marketing campaign, or developing a new product, project management brings structure and organization to ensure...

What is Programmatic Media Buying and the Benefits?

What is Programmatic Media Buying and the Benefits?

Programmatic media buying is revolutionizing the way businesses reach their target audience online. This innovative approach to buying and selling digital advertising space utilizes sophisticated algorithms and artificial intelligence to automate the purchasing of ad...

Leverage CTV Ads to Expand Your Brands Reach

Leverage CTV Ads to Expand Your Brands Reach

If you're looking for new and innovative ways to expand your brand's reach and target the right consumers, consider Connected TV (CTV) ads. With CTV advertising, brands can effectively target specific audiences, connecting with viewers who consume content on their...

Top Open Source E-Commerce Platforms

Top Open Source E-Commerce Platforms

All sizes of organizations need to have an internet presence. It enables you to connect with more people, increase sales, and expand your brand's visibility. Many businesses are opting for open-source platforms to establish an online store. These platforms offer...

Digital Commerce versus E-Commerce Strategy for Your Business

Digital Commerce versus E-Commerce Strategy for Your Business

In the modern digital age, businesses recognize the significance of building a solid online presence to increase audience reach and revenue potential. When devising your online sales strategy, it's crucial to understand the key differences between digital commerce and...

Choosing the Best Payment Gateway for Your Online Store

Choosing the Best Payment Gateway for Your Online Store

As an online business owner, one of your most important decisions is choosing the right payment gateway for your store. A payment gateway technology lets you securely process your website's credit card transactions. With so many options available, finding the best fit...

Shifting from Smart to Intelligent IoT Product Design with AI

Shifting from Smart to Intelligent IoT Product Design with AI

Shifting from smart to intelligent IoT product design with Machine Learning (ML) and Artificial Intelligence (AI) is becoming increasingly important in today's business world. IoT devices and innovative technology have already transformed how we live, work, and...

Using AI Responsibly in Software Development

Using AI Responsibly in Software Development

As artificial intelligence (AI) advances rapidly, you must adopt responsible practices when incorporating AI technologies. Responsible AI development ensures that the technology is designed, deployed, and used in a way that aligns with ethical considerations. This...

Strategy and Benefits of Launching an MVP

Strategy and Benefits of Launching an MVP

Launching a product or service can be a daunting task that involves a significant investment of time, money, and resources. Thankfully, there is a strategy that can help mitigate risks and maximize success: the Minimum Viable Product (MVP). What is an MVP? The concept...

Leverage Customer Data to Personalize Digital Experiences

Leverage Customer Data to Personalize Digital Experiences

Unlock Valuable Insights Businesses have access to an enormous treasure trove of customer data. This data can unlock valuable insights into customer behavior, interests, and preferences, allowing businesses to personalize their digital experiences. Leveraging customer...