Blog
Articles, insights, and updates from the team at OpenMedium.
The Importance of Scheduled Recurring Security Audits for Your Applications
As businesses increasingly rely on digital applications for their operations, it becomes crucial to prioritize the security of these applications. One effective method to ensure your applications' ongoing protection is by implementing recurring security audits. We...
What is the difference between managed hosting and managed services?
Managed hosting and services are part of IT and online business operations. While both services are critical in managing and optimizing an organization's technology infrastructure, they serve different purposes. Understanding the difference between managed hosting and...
Benefits of Hiring a Company to Maintain Your Website
Having a well-maintained website is vital for the success of any business. However, as a business owner, you may need help to allocate the time and resources required to update and maintain your website consistently. That's where hiring a professional website...
Tips on Choosing the Right Tag Management System
Tag management systems have become essential for businesses seeking to streamline their online operations and enhance data collection, analysis, and marketing efforts. However, with the plethora of available options, it can take time to determine which tag management...
Unlock the Power of UTM Parameters to Boost Marketing Performance
What is UTM? UTM stands for Urchin Tracking Module. It is a simple and effective method for tracking the performance of your marketing efforts by incorporating UTM parameters into your link URLs. Leveraging UTM parameters in your links can help you obtain valuable...
Understanding the Differences between A/B and Multivariate Testing
Testing and optimization are vital to improving performance and driving growth. Two standard methods used for testing different variations of content are AB testing and multivariate testing. While they sound similar, there are distinct differences between the two. AB...
Decoding the Target Audience in Media Planning
Media planning is an essential part of any marketing and advertising strategy. Media planning involves analyzing data and understanding the target audience to create a plan that maximizes the reach and effectiveness of a campaign. Identifying the target audience is a...
Leveraging Data-Driven Analytics Planning for Success
The analytics planning process empowers businesses to make informed decisions and drive favorable results. In today's data-driven world, the ability to collect, analyze, and interpret data is essential for success. At its foundation, analytics planning involves...
Unveiling the 5 Key Stages of Project Management
Project management is a critical process that businesses employ to execute their projects successfully. Whether implementing new software, launching a marketing campaign, or developing a new product, project management brings structure and organization to ensure...
What is the Difference Between PPC Advertising and Programmatic Advertising
Businesses face an ocean of options to effectively connect with their target audience online. PPC (Pay-Per-Click) advertising and programmatic advertising are two popular methods that make waves. While both strategies aim to boost brand visibility and drive...
What is Programmatic Media Buying and the Benefits?
Programmatic media buying is revolutionizing the way businesses reach their target audience online. This innovative approach to buying and selling digital advertising space utilizes sophisticated algorithms and artificial intelligence to automate the purchasing of ad...
Leverage CTV Ads to Expand Your Brands Reach
If you're looking for new and innovative ways to expand your brand's reach and target the right consumers, consider Connected TV (CTV) ads. With CTV advertising, brands can effectively target specific audiences, connecting with viewers who consume content on their...
Top Open Source E-Commerce Platforms
All sizes of organizations need to have an internet presence. It enables you to connect with more people, increase sales, and expand your brand's visibility. Many businesses are opting for open-source platforms to establish an online store. These platforms offer...
Digital Commerce versus E-Commerce Strategy for Your Business
In the modern digital age, businesses recognize the significance of building a solid online presence to increase audience reach and revenue potential. When devising your online sales strategy, it's crucial to understand the key differences between digital commerce and...
Choosing the Best Payment Gateway for Your Online Store
As an online business owner, one of your most important decisions is choosing the right payment gateway for your store. A payment gateway technology lets you securely process your website's credit card transactions. With so many options available, finding the best fit...
Improving Digital Accessibility and Access for Tribal Colleges and Universities
About Our Partnership with the American Indian College Fund to Support Tribal Colleges and Universities The American Indian College Fund is a non-profit organization dedicated to providing support for Native students, communities, and Tribal Colleges and Universities...
Expanding Brand Reach With Programmatic Advertising on the Open Web
About Our Partnership with StackAdapt to Deliver Display and Video Ads for Full Swing. Full Swing, a leader in indoor golf simulators, wanted to expand their reach to new audiences and open new advertising channels. They faced challenges with PPC advertising networks,...
Shifting from Smart to Intelligent IoT Product Design with AI
Shifting from smart to intelligent IoT product design with Machine Learning (ML) and Artificial Intelligence (AI) is becoming increasingly important in today's business world. IoT devices and innovative technology have already transformed how we live, work, and...
Using AI Responsibly in Software Development
As artificial intelligence (AI) advances rapidly, you must adopt responsible practices when incorporating AI technologies. Responsible AI development ensures that the technology is designed, deployed, and used in a way that aligns with ethical considerations. This...
Strategy and Benefits of Launching an MVP
Launching a product or service can be a daunting task that involves a significant investment of time, money, and resources. Thankfully, there is a strategy that can help mitigate risks and maximize success: the Minimum Viable Product (MVP). What is an MVP? The concept...
Revolutionizing Accounting Education with a Scalable Community Learning Platform
Farhat, a leading provider of accounting education, recognized the growing demand for online learning platforms in the accounting industry. They partnered with OpenMedium to create an interactive and engaging community learning platform specifically tailored for...
Deploy an Open Source Digital Experience Platform to Scale Your Brand
Staying Competitive Effectively scaling your brand is essential for staying competitive and reaching a wider audience. One powerful tool that can enable rapid brand growth is an open-source digital experience platform (DXP). Deploying a DXP can help your company...
Importance of Using Metadata in Your Images
Images play an essential part in attracting and engaging users. Whether you're running an e-commerce store, a blog, or a social media campaign, high-quality photos are vital in capturing attention and conveying a message. Image metadata, often called "hidden data,"...
Leverage Customer Data to Personalize Digital Experiences
Unlock Valuable Insights Businesses have access to an enormous treasure trove of customer data. This data can unlock valuable insights into customer behavior, interests, and preferences, allowing businesses to personalize their digital experiences. Leveraging customer...