Blog
Articles, insights, and updates from the team at OpenMedium.
How AI is Disrupting Traditional Search and Discovery
Watch a 1 Minute Overview of This Article The Convergence of SEO and AI You're witnessing the most dramatic transformation in digital discovery since Google launched its search engine. For more than twenty years, Search Engine Optimization (SEO) has been your primary...
The 5 Most Critical Technology Challenges Facing Small Business Owners Today
Running a small business has never been more dependent on technology—or more complicated. While digital tools promise efficiency and growth, they often deliver frustration, vulnerability, and unexpected costs instead. After working with small businesses across...
Transforming Digital Marketing Production With AI Workflows
Watch a 1 Minute Overview of This Article The digital marketing and advertising landscape is experiencing a fundamental shift. What once required weeks of manual effort—from campaign ideation to creative production to performance optimization—can now be accelerated...
Celebrating 15+ Years of Partnership: OpenMedium’s Longest Client Relationships
At OpenMedium, we've always believed that the true measure of success isn't just in the projects we complete—it's in the relationships we build. This year, we're proud to celebrate a remarkable milestone: three extraordinary client partnerships spanning more than 15...
Understanding the Differences Between Traditional and Headless CMS
Choosing a modern content management system (CMS) is essential for establishing a successful online presence. Whether you are a small business owner creating your first website or an enterprise looking to update your digital infrastructure, it is vital to understand...
How to Create an Engaging B2B Chatbot Experience
Designing and Launching an AI Sales Agent on Your B2B Website The B2B sales cycle has undergone significant changes. Today, buyers expect instant responses, personalized interactions, and 24/7 availability. An AI sales chatbot isn't just a nice-to-have feature...
How AI is Transforming Digital Experiences for B2B Companies
Artificial intelligence has evolved from a boardroom buzzword to a practical business tool faster than most predicted. For B2B companies, this shift presents a genuine opportunity: the chance to deliver digital experiences that truly understand and respond to customer...
Supporting Colorado’s Public Entities with HB 21-1110 ADA Compliance Services
Partnering with AccessiBE to Improve Digital Accessibility OpenMedium is proud to announce our ongoing partnership with AccessiBE, a leader in digital accessibility solutions, to support public entities throughout Colorado in meeting the requirements set forth by...
Revolutionizing Motorcycle Tours with SolidRide
Exploring the Collaborative Success of a Tech-Forward Partnership in Custom Motorcycle Tour Solutions OpenMedium partnered with SolidRide to design and build an innovative AI-powered motorcycle adventure tour platform. SolidRide offers self-guided tours and an AI tool...
Discover the Best IT Companies in Denver
Searching for IT Support? Look no further! Our strategic partners deliver exceptional support and services. Each company brings unique expertise and solutions to the table, tailored to optimize your business operations. Contact us for an introduction or referral....
Why OpenMedium Stands Out as the Best Web Hosting Service in Denver
The Best Website Hosting For Small Businesses in Denver To stay competitive in today's digital landscape, your local business in Denver needs a solid online presence. One of the most foundational decisions that can make or break your website performance is your choice...
Why Denver Small Businesses Should Choose Local Web Design and Development Services
Benefits of Going Local In today's digital landscape, establishing a robust online presence is crucial for small businesses. Opting for a local web designer and developer in Denver offers unique benefits that can be a strategic advantage. Here's why leveraging local...
Navigating ADA Compliance for Your Denver Small Business Website
Ensuring ADA Compliance for Your Small Business Website in Denver Ensuring that your small business website in Denver meets ADA (Americans with Disabilities Act) compliance is a legal safeguard and a strategic advantage. Here's what you need to know to make your...
Empower Your Denver Small Business with OpenMedium’s Website Cybersecurity Solutions
Safeguard Your Business with OpenMedium's Professional Website Security Services Empower your Denver small business with OpenMedium's expert Website Security and Cybersecurity services. In today's digital landscape, safeguarding your online assets is paramount....
Optimizing Denver Business Growth With a Strategic Mix of Digital and Offline Marketing
How to Maximize Your Marketing Strategy in Denver As a Denver business owner, you understand the importance of an integrated marketing approach in an increasingly digital environment. By combining traditional offline methods with digital marketing, you can bolster...
Choosing the Right Digital Marketing Agency in Denver
Evaluating a Digital Marketing Agency When you're evaluating digital marketing agencies in Denver, you need to consider several key factors to ensure you're making the right choice for your business's growth: Expertise and Experience: Look for an agency that has a...
The Importance of Scheduled Recurring Security Audits for Your Applications
As businesses increasingly rely on digital applications for their operations, it becomes crucial to prioritize the security of these applications. One effective method to ensure your applications' ongoing protection is by implementing recurring security audits. We...
What is the difference between managed hosting and managed services?
Managed hosting and services are part of IT and online business operations. While both services are critical in managing and optimizing an organization's technology infrastructure, they serve different purposes. Understanding the difference between managed hosting and...
Benefits of Hiring a Company to Maintain Your Website
Having a well-maintained website is vital for the success of any business. However, as a business owner, you may need help to allocate the time and resources required to update and maintain your website consistently. That's where hiring a professional website...
Tips on Choosing the Right Tag Management System
Tag management systems have become essential for businesses seeking to streamline their online operations and enhance data collection, analysis, and marketing efforts. However, with the plethora of available options, it can take time to determine which tag management...
Unlock the Power of UTM Parameters to Boost Marketing Performance
What is UTM? UTM stands for Urchin Tracking Module. It is a simple and effective method for tracking the performance of your marketing efforts by incorporating UTM parameters into your link URLs. Leveraging UTM parameters in your links can help you obtain valuable...
Understanding the Differences between A/B and Multivariate Testing
Testing and optimization are vital to improving performance and driving growth. Two standard methods used for testing different variations of content are AB testing and multivariate testing. While they sound similar, there are distinct differences between the two. AB...
Decoding the Target Audience in Media Planning
Media planning is an essential part of any marketing and advertising strategy. Media planning involves analyzing data and understanding the target audience to create a plan that maximizes the reach and effectiveness of a campaign. Identifying the target audience is a...
Leveraging Data-Driven Analytics Planning for Success
The analytics planning process empowers businesses to make informed decisions and drive favorable results. In today's data-driven world, the ability to collect, analyze, and interpret data is essential for success. At its foundation, analytics planning involves...