October 2016 Client Spotlight

by | Customer Stories

Full Swing Golf

About Full Swing

  • About Full Swing Golf: Full Swing Golf is a San Diego-based company specializing in cutting edge golf simulation technology. The technology features state-of-the-art ball tracking and offers clients 93 championship courses. Full Swing Golf, found in over 60 countries worldwide, optimizes the player’s experience with its real-time environment. The technology can be found in the home of PGA Tour players, including Jordan Spieth, Tiger Woods, Padraig Harrington, Bill Haas, Hunter Mahan, Mark Wilson and Patrick Reed. For further information, please visit www.fullswinggolf.com.

Client Challenge

  • Full Swing needed to rapidly deploy a marketing campaign to a strategic initiative.They did not have enough resources, or expertise, available in house to support the project.

OpenMedium Solution

  • OpenMedium provided onsite resources to help execute the project and train their internal teams on the new technology systems.

OpenMedium Expertise

  • Paid media campaign setup and deployment
  • Marketing automation setup and deployment
  • Technology support

Technology Used

  • AdStage All-in-One Advertising
  • Wishpond Marketing Automation
  • WordPress OpenSource

Rally Corp

About Rally Corp

  • Rally Corp specializes in Agile Voice of Customer (VOC) technology and enables companies to understand their existing and future customers better. Founded by entrepreneurs, operators, and technology investors who have lived the pain of trying to find a competitive fit when marketing and development dollars are all too scarce.

Client Challenge

  • Rally Corp required a broad range of expertise to build and deploy their initial marketing program.

OpenMedium Solution

  • OpenMedium deployed marketing resources to their location to help support a broad range of tasks including strategy, research, paid media, web development, and marketing automation.

OpenMedium Expertise

  • Marketing strategy and brand positioning
  • Paid media campaign setup and deployment
  • Marketing automation setup and deployment
  • Website development

Technology Used

  • Adobe Creative Cloud
  • AdStage All-in-One Advertising
  • Wishpond Marketing Automation
  • WP Engine

VUGA Brand

About Rally Corp

  • VUGA designs and manufactures clothing and accessories designed for maximum performance. They emphasize everyday sophistication — on the golf course, on the town, in the office and great outdoors. The VUGA brand represents superb craftsmanship, comfort and the highest quality fabrics.

Client Challenge

  • VUGA was in seeking a partner to help plan and deploy their new digital commerce program to support B2C direct sales and B2B lead generation.

OpenMedium Solution

  • OpenMedium worked with VUGA over 4 months to to deploy a new storefront and will continue to provide digital marketing service to support their ongoing marketing initiatives.

OpenMedium Expertise

  • E-Commerce Development
  • Digital Merchandising
  • Social Media Management

Technology Used

  • Shopify E-Commerce
  • Ordoro Omnichannel

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About OpenMedium

OpenMedium is a leading technology provider that specializes in delivering cutting-edge digital innovation, digital experience, digital commerce, cloud services, MarTech, AdTech, and consulting solutions.

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