Google Analytics 4 (GA4)

Gain valuable insights into your experiences with GA4 and OpenMedium.

Professional Google Analytics 4 Services

We specialize in helping businesses harness the power of Google Analytics 4 (GA4) for effective data analysis and decision-making.

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform, offering advanced features and insights to help businesses gain a deeper understanding of their website’s performance. With GA4, you can track user behavior, measure conversion rates, and analyze customer journeys in a more holistic and insightful way. Our comprehensive GA4 services cover everything from design and implementation to ongoing management and optimization. We will ensure that the GA4 tracking code is correctly installed on your website, and that key events and goals are properly set up to capture the data that is most valuable to your business.

Say goodbye to guesswork and hello to data-driven decision-making with our professional GA4 services. Trust OpenMedium to unlock the full potential of Google Analytics 4 (GA4) for your business.

Google Analytics 4 Managed Services

Proactive monthly support to help you manage and maintain your GA4 account.

Installation and Setup

We will help you properly install and configure Google Analytics on your website or app, ensuring accurate data collection.

Customization and Configuration

We will customize Google Analytics settings to track specific goals and events that align with your business objectives, giving you valuable insights into user behavior.

Data Analysis and Reporting

We will analyze the data collected by Google Analytics, providing comprehensive reports and actionable insights to help you understand and improve your website’s performance.

E-commerce Tracking

Leverage advanced e-commerce tracking in Google Analytics to gain insights into product performance, shopping behavior, and revenue attribution, enabling you to make data-backed decisions for your online store.

Tag Management

We will implement and manage tag management systems, like Google Tag Manager, simplifying the process of deploying and maintaining tracking tags for accurate data collection.

Data Integration

We can help you integrate Google Analytics data with other marketing platforms and tools, allowing for a more comprehensive view of user journeys and enabling data-driven marketing strategies.

Why GA4?

Google Analytics 4 (GA4) is the next generation of Google’s powerful web analytics platform.

It provides businesses with an enhanced understanding of their online presence by offering advanced insights into user behavior and customer interactions across various touchpoints, including websites and mobile apps. GA4 brings several benefits to businesses, including a unified data model that allows for a holistic view of customer journeys and conversions. It provides a more accurate and privacy-centric approach, ensuring compliance with data protection regulations. GA4 also offers intelligent insights powered by machine learning, allowing businesses to uncover hidden patterns and trends in their data. With GA4, businesses gain a comprehensive understanding of their audience, optimize their marketing strategies, and make data-driven decisions to drive growth and success in the digital landscape.

Frequently Asked Questions

What is GA4, and how is it different from Universal Analytics?

GA4 is the latest version of Google Analytics and is designed to provide more advanced insights into user behavior across devices and platforms. Unlike Universal Analytics, GA4 uses a more event-based data model, offering greater flexibility and customization options.

How do I set up GA4 on my website?

GA4 requires a new tracking code to be installed on your website. You can follow the setup instructions provided by Google or hire a professional to ensure proper configuration.

How does GA4 differ from Google Tag Manager (GTM)?

GA4 is a web analytics platform that captures and analyzes website data, while GTM acts as a tag management system that simplifies the process of deploying tracking tags. While they serve different purposes, GTM can be used to deploy GA4 tracking code on a website.

Does GA4 track data across different devices and platforms?

GA4 is designed to track user behavior across devices, platforms, and channels. This allows for a more complete view of user journeys and engagement.

What is the difference between a "user" and a "session" in GA4?

In GA4, a “user” represents a unique user ID who visits your website or app, while a “session” represents a single instance of a user interacting with your website or app within a specific timeframe.

How does GA4 capture event data?

GA4 uses an event-driven data model, allowing businesses to track specific events or actions that occur on their website or app, such as form submissions, button clicks, and video views.

Does GA4 comply with data protection laws such as GDPR and CCPA?

GA4 includes features such as consent mode and restricted data processing that help businesses comply with data protection laws.

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Since 2010, we've provided 5-star rated support that our customers have come to rely on.


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