OpenMedium Featured in AdStage Case Study

by | Customer Stories

VaultRMS Lowers Cost Per Acquisition by 24% with AdStage

SOURCE: Posted by Jana Fung at blog.adstage.io on Mar 2, 2016

Overview

VaultRMS, a growth stage company based in San Diego, CA, offers first-response firefighters and law enforcement officers a documentation and tracking system for any exposure to toxic and communicable diseases. When the product was out of beta, the company worked closely with its agency, OpenMedium, to generate more leads and drive product adoption. VaultRMS and OpenMedium planned to reach its target audience through a variety of channels such as Google AdWords, Bing, Facebook, LinkedIn, and Twitter Ads and needed to find a solution that would allow them to scale efficiently across these ad platforms.

Solution

VaultRMS and OpenMedium selected AdStage to streamline its campaign creation, optimization, and reporting across Google AdWords, Bing, Facebook, LinkedIn, and Twitter Ads. With a multi-channel advertising approach, consolidating ad creation and reporting across search and social gave them more time to optimize and align the messaging across networks.

Continue reading at AdStage.io

About The Author

J. Eric Hill, CEO
Eric is an award-winning technology leader and CEO at OpenMedium® with 20+ years of experience helping small and mid-sized businesses use technology to work smarter and grow.

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Growth accelerates when your marketing and advertising systems are based on real measurement and execution. OpenMedium develops, deploys, and optimizes MarTech and AdTech campaigns using data-driven strategies to help you reach target audiences. From campaign planning and development to audience targeting, tag management, UTM tracking, multivariate testing, and analytics/reporting, we help you expand reach, improve performance, and make multichannel marketing repeatable.

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