The marketing technology landscape is highly competitive and supports over 1,800 software vendors across 43 categories , making the software selection process very time-consuming and complicated from a technical perspective. With so many software solutions available it is critical for small to medium-sized businesses (SMB) to analyze both product and business level information before making a final purchase decision.
The e-commerce software landscape is categorized into three major areas, software-as-a-service (SaaS), self-hosted open source, and enterprise-level. Most SMB’s choose to partner with a SaaS subscription-based vendor because of the rapid deployment capabilities and lower set-up costs compared to a self-hosted open source, and enterprise solutions. Working with a fully managed SaaS solution also allows SMB’s to focus their time on critical business functions, and not labor-and-budget-intensive tasks like back-end programming.
Figure 1. E-Commerce Comparison.
Table created in March of 2016
No matter which SaaS platform you select from our comparison, (see Figure 1) you will be able to deploy an omnichannel retailing experience at a lower cost than historically available to mid-market and enterprise-level companies.
In order to understand what platform is most beneficial for your SMB, Logic.Press Insights will present a four-part series comparing four popular SaaS e-commerce vendors. All of these SaaS e-commerce vendors allows your SMB to design, deploy, and manage your B2C and B2B shopping experiences across multiple channels and mobile devices.
 Brinker, Scott. Marketing Technology Landscape Supergraphic (2015). Web. Retrieved in August of 2015 from http://chiefmartec.com/2015/01/marketing-technology-landscape-supergraphic-2015/